ANALYTICS & MARKETING

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Analytics & Marketing covers the subjects in line with business needs using data to evaluate the effectiveness and success of marketing activities. The program is integrated with the business analytics in addition to marketing modules. The B-COM (H), B-COM, BBA, MBA with Analytics & Marketing course at Modi Institute of Management & Technology, Kota focuses on the conceptual knowledge in multiple disciplines of analytics and marketing. With Business Analytics, Companies can collect, analyze and understand large data sets to improve Business processes, enhance customer satisfaction, assess and mitigate risk, improve operational efficiency and so much more. Students will be taught to apply analytic tools and techniques to solve business analytic problems and helps in financial decisions of the company.
The Institute of Analytics (IoA) is a professional body for Analytics and Data. IoA is a not-for-profit organization that exists to promote greater awareness, understanding, and innovation in analytics. It provides members with the opportunity to network with other professionals in the industry, to learn about career development opportunities, to share knowledge and expertise, to access Continuous Professional Development programs, and to carry the official designation of membership. IoA is fully supported in its mission by leading organizations in the sector.

  

• B-COM (H), B-COM, BBA, MBA with Analytics & Marketing course is well updated with industry relevant practices that has been assembled into 10 Modules.

  

• Analytics and Marketing helps the companies in measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).

   

• Create data-based decision-making models across the organization by leveraging data and experimentation to drive innovation.

  

• Drive business decisions through practical application of an AI-centric operating model.

   

• Industry designed curriculum that delivers technical excellence and supplements professional Marketing skills.

  

• Students get ISDC Certificate and they are eligible for IOA Membership which is not mandatory. Students can opt out of Associate Membership if they want after the completion of their graduation, post-graduation and Analytics & Marketing course.

Modi Institute of Management & Technology, Kota is committed to giving students a competitive edge in the job market. Here are some of the job options:

  

• Chartered Advisor

  

• Marketing Analyst

   

• Senior Manager – Marketing

  

• Marketing Analytics Lead

   

• Product/Product/Sales/Marketing/ Operations Manager

  

• Process Leader

  

• Consumer Research Lead